Are 'Secondary Brands' The Future of Major Wrestling Companies
When you look at wrestling you will be able to see the top three companies globally are World Wrestling Entertainment (WWE), All Elite Wrestling (AEW) and New Japan Pro Wrestling (NJPW). When it comes to titles, booking and roster these companies all have different ideas and philosophies. However, what has become clear recently is these companies have something that resembles a subsidiary programe acting as a smaller brand or developmental for the main show. For WWE it is NXT, for AEW it is Tony Khan's recent acquisition of Ring of Honor (ROH) and for NJPW it is the American brand NJPW Strong. Each of these brands have a (somewhat) unique roster, a unique set of titles and will have branding which is different to the main main product. These shows can be used to see if talents can be invested in or if something isn't clicking on the main product to send them there to rebrand and rebuild themselves. NXT had Dolph Ziggler as champion, Brian Cage went to ROH and Aussie Open star...