Ramblings of an Englishman

In a wolrd where content upon content is the way many streaming services go many companies arm themselves with the rights to comics and various other Intellectual Properties (IPs) to turn into series or movies to release on their platforms. One of the first major moves when it comes to aquire IPs was when Disney bought the rights to both Star Wars & Marvel Entertainment which this will focus on the later. Bought for $4 billion in 2009 Disney have more then made their money back and then some. Having the largest media franchise will help massivly when getting people to pay for a product and as we have seen even in the last 12 months that the Marvel Cinematic Universe (MCU) is still making big money. At box office Spider-Man: No Way Home made $1.901 billion (before its rerelease, Doctor Strange in the Multiverse of Madness made $954.9 million and as of the date of writing (14th August) Thor: Love and Thunder has made  $720.5 million all huge numbers in a time where cinemas are open p

When you look at wrestling you will be able to see the top three companies globally are World Wrestling Entertainment (WWE), All Elite Wrestling (AEW) and New Japan Pro Wrestling (NJPW). When it comes to titles, booking and roster these companies all have different ideas and philosophies. However, what has become clear recently is these companies have something that resembles a subsidiary programe acting as a smaller brand or developmental for the main show. For WWE it is NXT, for AEW it is Tony Khan's recent acquisition of Ring of Honor (ROH) and for NJPW it is the American brand NJPW Strong.  Each of these brands have a (somewhat) unique roster, a unique set of titles and will have branding which is different to the main main product. These shows can be used to see if talents can be invested in or if something isn't clicking on the main product to send them there to rebrand and rebuild themselves. NXT had Dolph Ziggler as champion, Brian Cage went to ROH and Aussie Open start